NEW World Record Marathon Time OBLITERATED | First Official Sub-2 Marathon

NEW World Record Marathon Time OBLITERATED | First Official Sub-2 Marathon

by Asé Pure Naturals | Apr 26, 2026 | Athletes, Lifestyle

The Barrier Is Gone On April 26, 2026, at the London Marathon, Sabastian Sawe did what once seemed impossible: 1:59:30. The first official sub-2-hour marathon in history. Just pure performance. From Impossible → Believable In 2019, Eliud Kipchoge ran...
The Boston Marathon & the World Marathon Majors

The Boston Marathon & the World Marathon Majors

by Asé Pure Naturals | Apr 24, 2026 | Athletes, Health and Wellness

A Story of Legends, Records, and the Relentless Pursuit of 26.2 Miles Running a marathon is never just about distance. It’s about history. It’s about resilience. And in the case of Boston—it’s about tradition, rebellion, and the evolution of human performance. From...
Topical Pain Relief for Athletes

Topical Pain Relief for Athletes

by Asé Pure Naturals | Apr 19, 2026 | Athletes, Health and Wellness, Lifestyle

A Smarter Approach to Targeted Relief for Athletes When discomfort is specific and localized—a tight calf, sore knee, inflamed shoulder—it often makes more sense to treat the issue directly at the source, rather than introducing something system-wide. This is where...
How CBD Supports Your Body Returning to Balance After Endurance Events

How CBD Supports Your Body Returning to Balance After Endurance Events

by Asé Pure Naturals | Apr 13, 2026 | Athletes, Benefits of CBD

The Reality Some Athletes Experience You finish a long event.Maybe a marathon. Maybe an ultra run over 50K. You rest. You hydrate. You do everything right. But days later… something feels off: Your easy pace feels harder Your heart rate is higher than normal Your body...
Heat, Hydration & Performance: Why Summer Training Demands Smarter Recovery

Heat, Hydration & Performance: Why Summer Training Demands Smarter Recovery

by Asé Pure Naturals | Apr 6, 2026 | Athletes, CBD Education, Health and Wellness

☀️ Summer Training — It’s Different There’s something powerful about training in the summer. The training runs, the long days, the grit it takes to push through the heat—it builds toughness. But here’s what many athletes overlook: Training in the heat doesn’t just...
Feeding for Performance: Why Protein and Amino Acids Matter for Muscle Repair and Athletic Recovery

Feeding for Performance: Why Protein and Amino Acids Matter for Muscle Repair and Athletic Recovery

by Asé Pure Naturals | Mar 9, 2026 | Athletes, Health and Wellness, Lifestyle

Fueling the Body for Performance Athletes spend countless hours training—running harder, lifting heavier, and pushing physical limits to improve performance. But what happens outside the gym or on the field is just as important as the training itself. Nutrition is a...
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