Heather Jacoby

Heather Jacoby

Heather Jacoby, the founder of Asé Pure Naturals—a brand deeply rooted in the transformative power of natural healing.

At Asé Pure Naturals, we go beyond being just a brand; we are advocates for a vibrant and enduring life. Our mission extends beyond recovery for athletes; we are committed to promoting a healthy and fit lifestyle, fostering longevity, and enriching lives with boundless joy. It’s not just about looking good; it’s about feeling good from the inside out.
In my early 30s, I found myself caught up in the complexity of pharmaceuticals, taking pill after pill, hoping for relief but experiencing a mix of side effects. Picture this: a storm of anxiety, depression, and the heavy burden of relying on medications swirling in the background of my life. I was stuck with antidepressants, Adderall, sleeping pills, and Valium—each promising relief but delivering a chaotic symphony of side effects. Eventually, I decided to break free from this cycle. It was an incredibly difficult time for me, and I strongly recommend talking to a doctor before making such decisions. However, it is one I am beyond grateful I took.
Emerging from the shadows of pharmaceuticals, I found solace in CBD and trail running. This newfound passion stitched my physical and emotional well-being together, enabling rigorous training and quicker recovery for my love of endurance sports. Mindful of what I put in and, on my body, the search for a natural alternative rooted in trust has become a personal mission, driven by a deeper purpose to make a positive impact and support others on their wellness journey.
A woman who never considered herself an athlete discovering the joy of running through nature. Trail running wasn’t just exercise; it became my lifeline, a natural antidepressant often overlooked by conventional medicine. Through the darkness of those miles, I found the light that had eluded me.
Now, at the age of 47, I am fitter and happier than ever, running hundreds of trail half marathons and several ultra-marathons, and currently training for an Ironman. I don’t just run trails; I run a business that embodies the essence of my journey—Asé Pure Naturals. More than a brand, it’s a celebration of wellness, a tribute to the transformative power of being active for the health of it.
Personally, I firmly believe in the resilience fostered by endurance sports. As someone passionate about pushing physical limits, CBD plays a pivotal role in helping me stay in the game longer. It enables me to train with dedication, overcome challenges, and achieve my goals. Let Asé Pure Naturals be your companion in unlocking your inner strength and embracing a life filled with vitality and accomplishment as we embark on this journey together.
Our recovery products, born from the synergy of CBD and the trails, aren’t just for athletes; they’re for anyone seeking a natural path to wellness, away from the shackles of chemicals. Asé Pure Naturals isn’t just a brand; it’s an invitation to embrace a lifestyle that prioritizes health, fitness, and the rejuvenating power of nature.
I believe in the profound impact of endurance sports and physical activity on healing and mental health. It’s not just about staying fit; it’s a journey of discipline, grit, and happiness. As I stand here today, I invite you to join our movement as partners in the quest for a healthier, more vibrant life.
Choose natural, choose Asé Pure Naturals, and let’s embark on this incredible journey together. Because when we prioritize our health, we unlock the door to a future filled with endless possibilities and lasting well-being. Join us, and let’s redefine what it means to truly live.

Keep running strong,

Heather Jacoby Founder, Asé Pure Naturals

Heather Jacoby Founder Asé Pure Naturals

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