More About Our Company

Asé Pure Naturals: Women-Owned CBD Brand Specializing in Organic Recovery Products for Athletes

Welcome to Asé Pure Naturals, a women-owned CBD brand that is more than just a company—we are a movement, a revolution in the making. Founded by Health and Wellness Advocate, Heather Jacoby, our journey is reshaping the CBD landscape in the United States. We go beyond merely breaking the stigma surrounding CBD; we redefine the industry with a firm commitment to education and natural, non-toxic recovery tailored for athletes.
Heather Jacoby, the visionary force behind Asé Pure Naturals, is more than a founder—she’s an accomplished endurance athlete and a dedicated Health and Wellness Advocate. Her passion for both endurance athletics and holistic wellness is the cornerstone of our brand, shaping our mission to deliver top-quality CBD products.
Joining our journey is Mitchell Cotthoff, our Chief Marketing Officer. As a passionate endurance athlete himself, Mitchell’s love for Asé Pure Naturals’ products during his training sparked a desire to contribute to the natural recovery movement. With a remarkable track record, including 8 Ironman races, 2 ultras, and gearing up for the 2024 Leadville 100, Mitchell brings a wealth of experience and a profound dedication to our brand.
At Asé Pure Naturals, we specialize in crafting recovery products for athletes and natural healing. Our fervent belief in the transformative power of physical fitness, especially in the realm of endurance sports, drives us to create products that not only offer pain relief alternatives and enhance your performance but also nurture your overall well-being.
While our larger audience is athletes, our products are for anyone looking for a natural alternative. Even Grandma swears by our products. We prioritize our health and are part of a movement to get physically active. We believe in the power of movement for mental, physical, and spiritual health, and we have created products to ensure we can keep showing up.
Our commitment to quality is unwavering. We source all our hemp from American farmers, ensuring the highest standards of cultivation and production. From seed to bottle, we maintain rigorous measures to guarantee the purity and potency of our CBD products.
At Asé Pure Naturals, we’re more than just a company – we’re a community with a shared mission that goes beyond fitness. Our journey is about community, growth, and inspiring positive change in the world.
Committed to making a positive impact, we stand by core values that define us:
* We strive to positively impact the world around us.
* Our goal is to leave every place better than we found it.
* We firmly believe in doing the right thing, no matter what.
* We’re a team, because we know we’re better together.
* We embrace being beginners, constantly learning and growing.
* Every day, our focus is on winning the day.
* We take initiative, because we know that’s how change happens.
 Together, as a community, we’re building something incredible, and we couldn’t be more grateful for every member of our Asé family.
Join us on this journey, where positivity, integrity, teamwork, and growth are our guiding stars. 

Stay up to date with Asé Pure Naturals