In today’s competitive landscape, professionals and consumers alike seek more than just a logo; they want to connect with businesses that have a clear purpose, mission, and human touch. They want to understand the people behind the brand, see their values in action, and witness how their choices contribute to a better world. In this post, we invite you to explore what makes us more than just a company.
Our Purpose and Passion
Our logo represents us, but it’s our mission and values that truly define who we are. We are athletes, parents, and individuals dedicated to pushing personal boundaries and embracing growth. Our founder, Heather Jacoby, embodies the spirit of resilience and the American dream, showing that regardless of challenges, we can achieve greatness.
Heather’s early life was marked by adversity. Raised in homeless shelters with a mother struggling with addiction, she moved between multiple shelters and schools. Despite these hardships and limited formal education, Heather’s determination never wavered. She found guidance through mentors and committed herself to personal learning and growth. Through these experiences, Heather discovered fitness as a form of personal therapy and transformation, and she is passionate about sharing the benefits of fitness with the world.
The Meaning Behind Our Name: Asé
Asé (Pronounced: Ah-Shay)
Definition:
- The power to make things happen: An active force that drives manifestation and achievement.
- Life force energy: The essential energy that flows through all living things, enabling them to realize their potential and intentions.
The name Asé embodies our mission and philosophy. It represents the dynamic force that drives us to achieve and manifest our goals, reflecting our commitment to empowering others and realizing our collective potential.
The Story Behind Our Logo
Our logo is more than just a visual mark; it embodies the human experience through four powerful elements:
- 🌱 Earth: Foundation of Strength
Rooted in strength, like mountains, Earth symbolizes a sturdy foundation. In life and sports, we build resilience and thrive on diverse terrains, embracing challenges and growing stronger. - 🌊 Water: Embracing Adaptability
Flowing and adapting to life’s changes, Water teaches us to navigate challenges and emerge stronger. It represents our ability to adjust and thrive despite shifting circumstances. - 🔥 Fire: Igniting Passion
Fire symbolizes energy and determination. It fuels our pursuit of excellence, driving us to achieve our goals with relentless passion and enthusiasm. - 💨 Wind: Embracing Change
Change is constant, and Wind represents our embrace of it. Like the wind, we adapt our methods and stay ahead, growing and evolving with every challenge.
Our logo reminds us of our inner strength, passion, adaptability, and the power to chase our dreams. As athletes and individuals, we embody these qualities, striving to be resilient like the Earth, passionate like Fire, adaptable like Water, and ever-moving like the Wind.
Our Mission
Our mission is to provide a natural, non-toxic way to enhance performance and support the body’s recovery process. We are committed to encouraging physical movement at all levels of fitness to promote a healthy lifestyle. We believe that sport and fitness are transformational for physical, mental, and spiritual well-being. By embracing discipline in fitness, we can apply these principles to any facet of life, paving the way for greater success and fulfillment.
Heather’s Commitment to Natural Wellness
Heather’s passion for natural wellness led her to establish Asé Pure Naturals. As an athlete committed to pure and effective products, Heather sought out natural remedies over toxic substances. Her dedication to clean, safe, and effective ingredients drives our product development and ensures that we offer only the best for our customers.
The Birth of Asé Pure Naturals
Unable to find products that aligned with her values, Heather created Asé Pure Naturals to fill that gap. Our brand is built on the foundation of providing high-quality, natural wellness and recovery solutions. Each product reflects Heather’s commitment to purity and effectiveness, designed to meet the needs of athletes and health-conscious individuals alike.
Our Core Values
At Asé Pure Naturals, our values guide every decision we make. They are the essence of our identity and the principles that shape our actions:
- Positively Impacting the World: We aim to make a positive difference in the world around us.
- Leaving Every Place Better: We strive to improve every place we encounter.
- Integrity Always: We are committed to doing what is right.
- Better Together: We believe in the strength of teamwork and collaboration.
- Embracing Growth: We are dedicated to continuous learning and improvement.
- Winning Every Day: Our focus is on daily progress and success.
- Taking Initiative: We drive change by taking proactive steps.
Focusing on Health and Wellness
We see ourselves as more than just a provider of recovery products. We are a community dedicated to holistic well-being, encompassing mental, physical, and spiritual health. Our mission extends beyond fitness; it’s about creating an uplifting and inspiring environment while helping others grow and succeed.
Commitment to Community
Our dedication to community is at the heart of what we do. We believe in building relationships and supporting those around us. Through our quarterly volunteer initiatives, local sponsorships, and national donations, we contribute to causes and organizations that align with our values.
Join Us in Making a Difference
We invite everyone—whether you’re a customer, potential business partner, or someone interested in our mission—to connect with us. Discover how we can make a meaningful impact together. At Asé Pure Naturals, we offer more than just products; we offer a community grounded in purpose and driven by values.
Thank you for considering us in your journey towards better health and well-being. We look forward to engaging with you and creating a future filled with purpose, growth, and positive change.
Keep Going Strong,
Heather Jacoby, Founder, Asé Pure Naturals
