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đź‘Ł Why Train Barefoot?
Your feet are your foundation. Each one is home to 26 bones, 30 joints, and over 100 muscles, tendons, and ligaments. Yet, many of us spend years weakening them with overly cushioned, supportive shoes. Barefoot training wakes up those muscles. It improves...
Can Rotating Running Shoes Improve Performance and Longevity
You might track your mileage, fuel like a pro, and stretch daily—but do you rotate your running shoes? If not, you could be missing one of the simplest ways to enhance performance, and support long-term recovery.  The Science Behind Shoe Rotation A study of over 250...
Why Athletes Are Choosing Asè Topical CBD
CBD (cannabidiol) is a non-intoxicating compound derived from hemp that interacts with the body's endocannabinoid system to help regulate inflammation, pain, and stress. Unlike oral CBD, topical CBD works locally, meaning it can be applied directly to sore or tight...
Athletic Recovery Without Compromise
Train hard. Recover smart. Protect your future. You don’t have to choose between pushing your limits and preserving your health. You can chase big goals and still protect your body. You can demand more from your training—and give your body exactly what it needs to...
Strength vs. Cardio
There’s a long-standing debate in the fitness world: what’s better—strength training or cardio? If your goal is fat loss, heart health, muscle building, or overall longevity, chances are you’ve been told to choose sides. But here’s the truth, backed by science: You...
Meet Phil: Endurance Athlete. Veteran. Leader. Built Different.
At Asé Pure Naturals, we believe champions are made long before they ever step up to a start line. True greatness is forged in early mornings, late nights, and the discipline to keep showing up—even when no one’s watching. That’s why we don’t just team up with...
Hydration Tips For Summer Training
Introduction Training in the summer heat comes with its own set of challenges. Higher temperatures, increased sweat loss, and longer daylight hours can all impact how your body performs, recovers, and stays healthy. Whether you're logging miles for a fall marathon or...
How CBD Supports Brain Health & Neuropathy Recovery
Chronic nerve pain, numbness, tingling, or burning sensations—neuropathy symptoms can feel like your body is firing on the wrong circuits. But the healing doesn’t just start at the site of pain—it begins in the brain. At Asé Pure Naturals, we believe in addressing...
Why Recovery Is Self-Respect
If you’re wired to chase goals, push limits, and live life at full throttle, you’ve probably heard it before: "You need to slow down."
"You’re doing too much."
"Rest more, or you’ll burn out." And sure, some people mean well. But here’s the reality — it’s not their...
CBD & The Gut-Brain Connection: The Ultimate Stack for Gut Health, Recovery & Performance
Recent science is clear: the gut isn’t just a digestive organ — it’s your second brain. It produces neurotransmitters, regulates your immune system, and communicates directly with your brain via the vagus nerve. When your gut’s out of balance? You feel it everywhere —...
How CBD Supercharges Calcium Absorption for Peak Performance
Most people associate CBD with pain relief, better sleep, and reduced inflammation. But here's something you may not know: CBD may also help your body absorb calcium more efficiently—a key to stronger bones, improved muscle function, and optimal performance. Let’s...
Natural Ways to Support Seasonal Allergies
Boosting Your Immunity and Finding Relief As the seasons change, many of us find ourselves battling seasonal allergies. Sneezing, runny noses, itchy eyes, and sinus pressure can all make us feel miserable, but thankfully, there are natural remedies to help alleviate...
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